Senior Manager, Product Growth Analytics

Locations UK-LONDON
Posted Date 7 days ago(2/18/2021 4:11 AM)
Brand
ViacomCBS Networks International
Function
Digital

Who We Are!

ViacomCBS Networks International,(VCNI) a unit of ViacomCBS Inc., is comprised of many of the world's most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom 18, ViacomCBS International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, we provide powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

Who You Are!

There are lots of people here doing all sorts of jobs and we believe that having all kinds of people from all kinds of backgrounds, makes this a great place to work! We work hard but in a fun environment and seek to nurture the best possible, inclusive environment. If you're passionate about working with diverse teams, leading by example and simply being you at work, this is the place for you!

Overview

 

 

WHAT IS THE ROLE

 

As Senior Manager, Product Analytics – UK Streaming you will lead the product analytics function for UK streaming business, conducting analysis and developing recommendations for product development decisions and improvements to the customer experience across UK streaming products My5, Pluto and MTV Play. You will make data-driven recommendations for features and functionality that drive consumption and business results. You will be instrumental in creating a test and learn culture to unlock value and drive continuous improvement within the customer experience. You will be a tenacious, ambitious self-starter with a passion for building taking established products and innovating and iterating at pace.

 

RESPONSIBILITIES

 

  • Build and operate a methodology for assessing stalled users/user cohorts e.g. those who have not watched a video in the last 30 days, and suggest options for re-engaging them with the service
  • Build and operate a methodology for tracking how users are accessing our UK streaming products – mobile phone, smart TV, STB - and develop insights and recommendations for how to incentivise users to bigger screens
  • With Streaming product management team – UK and VCNI - lead the design and implementation of feature A/B testing and functionality-focused usage metrics - i.e. usage of watch lists functionality, usage of social media sharing functionality
  • Provide analysis and insights supporting overall UK streaming business(es) with a focus on key product metrics for VCNI UK’s streaming products such as engagement and retention analysis, and churn analysis, including building out a product-diagnostics framework for churn
  • Take ownership of customer churn metrics across UK streaming products and build a deep understanding of the drivers of those metrics
  • Identify, analyse, and interpret trends and patterns in complex data sets (structured and unstructured) to inform product development decisions and improve the customer experience across UK streaming products My5, Pluto and MTV Play
  • Translate complex data sets into compelling recommendations for features and functionality that drive consumption and business results
  • Collaborate with growth, content and product stakeholders suggest and test new feature sets, creating a test and learn culture to unlock value and drive continuous improvement within the customer experience.
  • Identify key product performance metrics, business questions and reporting needs
  • Create and disseminate reports and analysis in a regular fashion (daily, weekly, monthly, quarterly, bi-annual, annual and ad hoc) and develops new reporting templates and datasets to support shifting business needs
  • Maintain Adobe analytics / other relevant systems / tools to ensure consistent and reliable data, and seamless operations
  • Perform data validation/reconciliation, data profiling, data auditing and data cleansing activities in a hands-on way to ensure high quality deliverables
  • Keep up to date with the latest industry trends, technical developments and techniques
  • Communicate effectively, translate data to stories to support and simplify decision-making processes
  • Work with internal or external partners to process, coordinate, and connect various data sources
  • Collaborate with UK and VCNI BALA teams and privacy teams to ensure compliance with privacy policy and current legislation
  • Provide thought leadership around standardization of data collection from multiple sources, as well as API-based data collection methods
  • Embrace the ‘One ViacomCBS’ approach and encourage collaboration and team working
  • Be an ambassador for all VCNI channels, internally and externally
  • Adopt and promote the ViacomCBS values and support a culture of inclusion

 

WHAT SKILLS DO YOU NEED

 

  • Experience in Identifying and reducing churn – Customer drop off within a similar environment
  • Strong data manipulation skills and experience, comfortable running complex queries and creating new views on the data
  • Familiarity with data ingestion, ETL processes and workflows on cloud infrastructure
  • A/B Testing experience
  • Experience working with distribution partners and on-boarding new distribution partners
  • Agile experience and familiarity with JIRA and Confluence
  • Experience with mobile app and video measurement implementations
  • Experience working with digital content and data visualisation software such as Tableau
  • A solid understanding of statistical methods and how to apply them in real life situations
  • Experience or an understanding of Adobe Analytics 
  • SQL Programming language
  • R/Python open-source programming language
  • Excellent communication and presentation skills
  • Ability to make decisions and work autonomously
  • Good at simplifying the message
  • Team player and collaborative
  • Microsoft Office, mainly Excel & PowerPoint
  • Strong organisational, multitasking and attention to details

 

 

 

 

 

 

 

 

 

 

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